Brooke Aker is the CEO of Expert System USA, a leading semantic technology firm. He is a long-standing speaker and writer in the areas of Competitive Intelligence, Knowledge Management and Predictive Analytics. Brooke is a serial entrepreneur having formed both Acuity Software and Cipher Systems, and was a member of the Intelligence practice at The Futures Group/Deloitte Consulting. He wrote the Competitive Intelligence Magazine column entitled "100 Ways to Beat Your Competition." Brooke earned a MA in economics from Boston University and a BA in economics from the University of Vermont.
Business Intelligence at Cloud Expo
Most people think of traditional business intelligence (BI) as a collection
of business-critical information from inside the enterprise.
However, consumer comments, independent reviews, and market reports online
are crucial pieces of information coming from the outside that infinitely
affect any organization.
Applications, blogs, social networks, and forums where content creation,
sharing, and understanding takes place should be part of business
intelligence. Locating and analyzing this unstructured data can only be
carried out with a different kind of business intelligence solution - one we
call semantic intelligence.
What Is Semantic Intelligence?
Semantic intelligence provides early identification and analysis of consumer
sentiment, purchasing trends, market deals, and competitive information - and
uncovers this data not only fr... (more)
Brooke Aker is the CEO of Expert System USA, a leading semantic technology firm. He is a long-standing speaker and writer in the areas of Competitive Intelligence, Knowledge Management and Predictive Analytics. Brooke is a serial entrepreneur having formed both Acuity Software and Cipher Systems, and was a member of the Intelligence practice at The Futures Group/Deloitte Consulting. He wrote the Competitive Intelligence Magazine column entitled "100 Ways to Beat Your Competition." Brooke earned a MA in economics from Boston University and a BA in economics from the University of Vermont.
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